GENDER BIAS: HIS & HER PREFERENCES IN COSMETIC TREATMENTS

TREATMENTS FOR MEN 
GENDER BIAS IN TREATMENT PREFERENCES 

Our world is a colourful place and here at Ultimate Skin and Body we treat people from all walks of life, all races, all genders, and all skin and hair colours. If you have skin then we welcome you!

One of the myths we are often need to overcome is the belief from some that men don't have treatments. Nothing could be further from the truth! 

Your face goes with you everywhere and is scrutinised (consciously or unconsciously) not only by you but the people you meet. Everyone you speak to, prospective employers, potential dates, the girls at the checkout even. Our experts at Ultimate Skin & Body Clinic are attuned to our patients’ unique aesthetic concerns and have up to the minute solutions for the treatments men and women want most.

What may surprise you is that everyone seems to want to focus on three key areas:

  • Ageing and Sun Damaged Skin
  • Ageing of the Midface area
  • Thin Lips


MEN & WOMEN ALL WANT TO SOFTEN LINES, & SMOOTH THEIR SKIN

Women have the distinct advantage of being able to use make-up to contour their faces and hide age-related imperfections. That being said, skin rejuvenation is a top priority for women of all ages. “The Ultimate anti-ageing microdermabrasion treatment is one of our most popular facial rejuvenation options for men and women,” reports clinic owner Deb Farnworth-Wood. It is an effective and quick way to:

  • Soften fine lines and wrinkles
  • Reduce sun damage
  • Build collagen and plump skin
  • Reduce acne scaring and uneven skin texture

Men do have the advantage of daily shaving which helps to exfoliate the skin and keep it smooth. However, acne sufferers run the risk of catching lumps and bumps with the razor too. 

Once soft as a baby’s bottom, men’s facial skin texture becomes coarse over time and a source of deep concern. Chemical peels are a fast, effective way to smooth things over. “Men feel comfortable with peels because they work quickly and there are no injections, so they don’t feel like they’re having work done,” reports the New York Times in an article titled “Are You Man Enough for a Peel?” Available in a variety of strengths, peels address men’s skin concerns 

  • Smooth coarse skin.
  • Minimise enlarged pores.
  • Improve skin tone.
  • Combat active acne, blackheads and bumps.


CHEEKY CHEEKS FOR WOMEN - CHISSLED JAW FOR MEN

The ideal female cheek is described as round, full, and pinch-able, just like an adorable baby. Over time, gravity and reduced collagen production add years to that pretty baby face, making cheek enhancement a top priority for women. Dermal fillers are an excellent way to restore youth without surgery. When administered by Ultimate’s expert injectors, dermal fillers can:

  • Redefine cheek bones.
  • Lift mid-face
  • Reduce jowls.

Men are not oblivious to the appeal of a well-shaped cheek. According to The Differences in Rejuvenation Approaches between the Male and Female Face, however, authors say men want to replace lost volume and maintain a flatter, more angular cheek contour or focus on strengthening their jawline. (We can do these things too!)

HIS & HERS LIP SERVICE

Whether speaking at the head of a boardroom table or whispering across the pillow, a woman’s lips get a great deal of attention. They also get a great deal of punishment from the sun, heat, cold, and (of course) the passage of time. Dermal fillers are used to rejuvenate ageing lips, another key area of concern for women. “There’s no need to fear the over-filled "puffa-fish" lips you see in tabloids,” Deb assures clients at Ultimate Skin & Body Clinic. “Our team is meticulously trained and well-experienced in the nuances of lip enhancement.” Dermal fillers can:

  • Reduce lines.
  • Restore lost volume.
  • Create a classic Cupid's bow mouth (1:2 ratio between top line and outer thirds of the bottom lip).

Interestingly, researchers at the Freiburg Medical Centre in Germany found ageing changes to the lips are similar in men and women, but the extent of the changes is less striking in men. (How nice for them.) Still, men also want their mouths to look youthful, not to mention kissable. Rather than focusing on plumping, however, men want to regain the naturally full lip shape they have lost. Small amounts of filler are administered to define the lips. “For men, the goal is a 1:1 ratio between the top line and outer thirds of the bottom lip, rather than a Cupid’s bow,” explains Deb. Other goals for male lip enhancement include:

  • Add structure and definition.
  • Create symmetry.


OUR TEAM UNDERSTAND WHAT MEN AND WOMEN WANT!

Ultimate Skin & Body Clinic takes pride in offering a superlative patient experience from the moment you contact us. You’ll enjoy V.I.P. treatment from our dedicated staff whose only goal is your ultimate satisfaction.

MOST POPULAR TREATMENTS FOR MEN


Call 07 5509 0081 for more information or BOOK ONLINE 


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SECRETS REVEALED: WHAT MEN REALLY WANT