CHANGING MEN'S PRIORITIES ... One face at a time!
In 2007 when I first bought the clinic, it was not common for men to come to the clinic - men accounted for only around 6% of our clients in those days and typically they would be looking for treatments for acne and acne scarring but rarely for anti-ageing treatments or cosmetic enhancement.
In those days, aesthetic treatments were still "secret women's business" spoken about rarely and denied vigorously! As the "taboo" began to diminish, we started to see more men in the clinic but now they were enquiring about a wider range of treatments. Sometimes they were referred by their partners or wives but often their sudden interest in our services was fuelled by some form of a crisis. Sometimes it was that they were passed over for promotion in favour of younger-looking men, or they had recently become newly single, divorced or widowed.
At some point I wrote a fun blog about how my husband looked so grumpy that he frightened our children, and we gave him treatments to look less grumpy! The kids noticed - saying “Dad looks happy now” so we knew the treatment was working. Soon after that blog I was approached by a father at the school to ask what we could do for him, and he was so happy with a few simple treatments that reciprocated by sending several of his buddy's along too.
What I thought was going to
be just a little blog started a whole new level of interest in the subject and
we started to see more and more men come through the door who were genuinely interested in preserving their looks through treatments and good skincare.
One day I got a flat tyre on my way to work, and a scary-looking man with a Zee Zee Top style beard stopped to help. He asked me what my number plate meant (back then I had OZSKIN plates on my car) and I explained what we did at the clinic. He asked me if I could help him with his acne but after explaining that he would need to shave the beard off first, he shrugged his shoulders and said, “That won't happen then” and we both went on our way.
Several months later he walked into the clinic cleanly shaven asking for "the woman with the OZSKIN number plate!" I didn’t recognise him at first. Without his beard he looked a good 10 years younger, but he had been using the beard to hide quite severe acne scarring and unfortunately this was also now exasperating his acne and causing ingrown hairs. He fully committed to the process of treatments for both his acne and scarring and realising that his beard was contributing to his breakout problem he remained clean shaven.
As a clinic owner, it's those life changing moments that make this a great industry to be in but not all cases are so dramatic - we are here for everyone.
15 years ago, most men, when asked how they take care of their skin and appearance, would most likely have laughed and announced that was “woman’s stuff!” - but oh how the world has changed!
Fast forward to 2023, and the response is much different. Taboo male treatments have been embraced by men with more and more utilising the wide range of treatments available to them. Put simply, it is no longer just women’s stuff!!
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OUR MOST REQUESTED TREATMENTS FOR MEN
Laser Hair Removal
Laser hair removal is a fast, effective and affordable. Full body hair removal is getting more and more common for men (and women too) and because removing hair helps to cool the body down. We find that tradies, miners, chefs and others that work in heat are the most interested in this treatment.
Cosmetic Enhancements
Book a "Cosmetic Enhancement" Consultation with one of our RNs by calling 07 5509 0081 or book online here.
Treatments for Excess Sweating
Book a "Cosmetic Enhancement" Consultation with one of our RNs by calling 07 5509 0081 or book online here.
Microdermabrasion
Microdermabrasion is a treatment which exfoliates the dull and dead surfaces of the skin. It is an effective treatment to boost collagen, reduce fine lines and also acne breakouts. Our Ultimate Anti-Ageing Microdermabrasion incorporates tailored peels to address multiple skin concerns too,
Fractional Radio Frequency (Fractional RF)
Fractional RF incorporates dermal needling (sometimes called dermal stamping) with RF technology. The combination of controlled trauma through fine needles and heat targets acne
scarring, redness, open pores, fine lines and wrinkles. It helps to stimulate collagen renewal, tighten the skin and combat
anti-aging and works extremely effectively alternating with microdermabrasion
treatments. We also see a huge improvement in cystic acne because the heat helps to shrinks the oil gland and can result in less oil production.
Laser Rejuvenation
Laser rejuvenation covers a variety of laser treatments which are tailored to target specific concerns ranging from facial veins, facial redness, acne scarring and uneven skin texture. It can also assist with open pores and acne.
Treatments for Men